Thorntons

Brand Identity

Custom Typeface

Packaging

Thorntons is a British confectionery brand known for its premium chocolates and toffees. Founded in 1911, it is now part of the Ferrero Group, blending British heritage with global chocolate expertise. We have been commissioned to rejuvenate this legacy brand, from brand identity to packaging, featuring a custom font standing for generosity and the art of chocolate icing.

New brand Icon & signature

Brand rejuvenate guidelines

Brand Rejuvenate

Continental sub-brand & packaging rejuvenate

New continental packaging

Range layout stabilization, timeless

Classic sub-brand & packaging rejuvenate

Gröcer new packaging AWARDS 2025 BRONZE

Custom font Joseph Thornton's icing script

Flow packaging range

Seasonal range design

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