FFF
Brand Platform
Brand Identity
Brand Architecture
Custom Typeface
Digital
Event
France’s largest sports federation, the FFF is made up of a vast ecosystem of brands we have structured and enriched over more than 6 years: a clarified and modernized institutional brand in closer proximity with licensees, partners and the general public; differentiated and premiumised top brands, such as Équipe de France, Coupe de France, National Football Center, with a full implementation from digital to merchandising.
Redesigning the brand family
French national team brand platform & logo design
Brand universe
Creation of a family of custom fonts
CNF logotype