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Joseph Thornton

Custom Typeface
1 Weight

Joseph Thornton, a travelling confectioner, opened his first sweet shop in Sheffield, selling treats such as Violet Cachous and Sweet Lips. His early success led him to partner with his brother Stanley, and by the 1920s the brothers began crafting their own artisanal truffles and fondants. It was during this period that Thorntons’ true confectionery expertise emerged.

Inspired by the hand-applied, custom decorations on the products, we developed a bespoke handwritten typeface. This typeface gives the brand a distinctive, independent voice across its entire packaging range. It features two to three variations of certain lowercase letters, with alternate forms at the beginning or end of words. This flexibility allows each word to feel unique and carefully tailored to the design.

Joseph Thornton

Joseph Thornton

18PX

The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing the Saint-Got­thard Massif and con­nect­ing north­ern and south­ern Switzer­land. The pass lies between Airolo in the Italian-speak­ing canton of Ticino, and Ander­matt in the German-speak­ing canton of Uri, and con­nects fur­ther Bellin­zona to Lucerne, Basel, and Zurich. The Got­thard Pass lies at the hearth of the Got­thard, an import­ant north-south axis in Europe, and it is crossed by three major traffic tun­nels, each being the world’s longest at the time of their con­struc­tion: the Got­thard Rail Tunnel (1882), the Got­thard Road Tunnel (1980) and the Got­thard Base. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing the Saint-Got­thard Massif and con­nect­ing north­ern and south­ern Switzer­land. The pass lies between Airolo in the Italian-speak­ing canton of Ticino, and Ander­matt in the German-speak­ing canton of Uri, and con­nects fur­ther Bellin­zona to Lucerne, Basel, and Zurich. The Got­thard Pass lies at the hearth of the Got­thard, an import­ant north-south axis in Europe, and it is crossed by three major traffic tun­nels, each being the world’s longest at the time of their con­struc­tion: the Got­thard Rail Tunnel (1882), the Got­thard Road Tunnel (1980) and the Got­thard Base. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San... Got­tardo, German: Gott­hard­pass) at 2, 106 m. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing the Saint-Got­thard Massif and con­nect­ing north­ern and south­ern Switzer­land.

14PX

The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing the Saint-Got­thard Massif and con­nect­ing north­ern and south­ern Switzer­land. The pass lies between Airolo in the Italian-speak­ing canton of Ticino, and Ander­matt in the German-speak­ing canton of Uri, and con­nects fur­ther Bellin­zona to Lucerne, Basel, and Zurich. The Got­thard Pass lies at the hearth of the Got­thard, an import­ant north-south axis in Europe, and it is crossed by three major traffic tun­nels, each being the world’s longest at the time of their con­struc­tion: the Got­thard Rail Tunnel (1882), the Got­thard Road Tunnel (1980) and the Got­thard Base. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing the Saint-Got­thard Massif and con­nect­ing north­ern and south­ern Switzer­land. The pass lies between Airolo in the Italian-speak­ing canton of Ticino, and Ander­matt in the German-speak­ing canton of Uri, and con­nects fur­ther Bellin­zona to Lucerne, Basel, and Zurich. The Got­thard Pass lies at the hearth of the Got­thard, an import­ant north-south axis in Europe, and it is crossed by three major traffic tun­nels, each being the world’s longest at the time of their con­struc­tion: the Got­thard Rail Tunnel (1882), the Got­thard Road Tunnel (1980) and the Got­thard Base. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San... Got­tardo, German: Gott­hard­pass) at 2, 106 m. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing the Saint-Got­thard Massif and con­nect­ing north­ern and south­ern Switzer­land.

10PX

The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing the Saint-Got­thard Massif and con­nect­ing north­ern and south­ern Switzer­land. The pass lies between Airolo in the Italian-speak­ing canton of Ticino, and Ander­matt in the German-speak­ing canton of Uri, and con­nects fur­ther Bellin­zona to Lucerne, Basel, and Zurich. The Got­thard Pass lies at the hearth of the Got­thard, an import­ant north-south axis in Europe, and it is crossed by three major traffic tun­nels, each being the world’s longest at the time of their con­struc­tion: the Got­thard Rail Tunnel (1882), the Got­thard Road Tunnel (1980) and the Got­thard Base. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing the Saint-Got­thard Massif and con­nect­ing north­ern and south­ern Switzer­land. The pass lies between Airolo in the Italian-speak­ing canton of Ticino, and Ander­matt in the German-speak­ing canton of Uri, and con­nects fur­ther Bellin­zona to Lucerne, Basel, and Zurich. The Got­thard Pass lies at the hearth of the Got­thard, an import­ant north-south axis in Europe, and it is crossed by three major traffic tun­nels, each being the world’s longest at the time of their con­struc­tion: the Got­thard Rail Tunnel (1882), the Got­thard Road Tunnel (1980) and the Got­thard Base. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San... Got­tardo, German: Gott­hard­pass) at 2, 106 m. The Got­thard Pass or St. Got­thard Pass (Ita­lian: Passo del San Got­tardo, German: Gott­hard­pass) at 2, 106 m (6, 909 ft) is a moun­tain pass in the Alps tra­vers­ing the Saint-Got­thard Massif and con­nect­ing north­ern and south­ern Switzer­land.

Selected Projects

Continental inner box

Continental

Classic

Classic

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